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Nuray entered the wellness space at a pivotal moment — a young supplements brand emerging from the success of reselling generic products but without the identity needed to stand on its own. Their audience of athletes and performance-driven individuals needed a brand they could trust, yet Nuray had none of the essentials: no strategy, no name, no visual language, and no digital presence to anchor its ambition.
The desire to evolve from reseller to premium brand created a crossroads. They envisioned a scientifically grounded, elevated identity that could compete with established players, yet still feel fresh and accessible. Without direction, the leap felt uncertain. What they needed was not just design, but definition — a new center that could align their purpose with their potential.
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Growth exposed their limits and became the catalyst for change. Launching their own product line required clarity: brand strategy, naming, messaging, visual identity, packaging, digital experience, and photography. Nuray needed a comprehensive foundation to enter the market with confidence and coherence.
Their challenge was layered. They sought the approachability of a startup and the credibility of a medical-grade brand, all without slipping into the “generic pharmaceutical” look that saturates the industry. Our role was to create a balance — a brand that felt clean, modern, and authoritative while maintaining the warmth and accessibility essential to wellness.
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We approached Nuray with deliberate, disciplined craft. Strategy came first: defining purpose, audience, voice, and values. From there, we developed the name Nuray, a metaphor for a “new ray” of light — a symbol of renewal, vitality, and scientifically supported well-being. This idea shaped everything that followed.
Bauhaus-inspired typography informed a custom wordmark that mirrors the geometry of a capsule, while a confident palette, led by a signature Nuray Green, distinguished the brand from clinical competitors. A full lifestyle and product photoshoot brought the identity into the real world with natural light, clean framing, and an elevated sense of authenticity. In parallel, we built a robust e-commerce platform focused on clarity, ease of use, and conversion, giving Nuray a digital presence as polished as its products.
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The final identity forms a complete ecosystem that performs across packaging, print, digital, and environmental applications. Capsule-inspired shapes, disciplined typography, and a balanced palette create a visual language that scales with consistency and character. The vertical wordmark, clear hierarchy, and distinctive color system make each product immediately recognizable.
The website extends the brand’s structure and calm confidence into an intuitive experience, pairing educational clarity with aspirational lifestyle cues. From bottles to bags, posters to boxes, the system remains cohesive and versatile. Every touchpoint reinforces the same message: wellness can be both functional and aspirational when design is built with intention.
Nuray emerged from the process with a clarified identity and a renewed sense of purpose. What began as a reseller of unbranded products is now a fully realized wellness brand capable of entering new markets, earning trust, and speaking with confidence to a performance-driven audience. Their e-commerce platform quickly became a core business engine, supported by a brand that feels modern, reliable, and mature.
Internally, the new identity aligned the team around a clear direction. Externally, it positioned Nuray as a credible, premium contender in a crowded category. Across every expression, the brand reflects its mission: to help people become their best at every stage of life through products rooted in science, purity, and positivity. Nuray not only carries the name of a “new ray” — it embodies it, setting the foundation for a future built on clarity, energy, and transformation.
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